Beauty of Jasmine - Complex yet Balance!
The beauty of jasmine is plentiful and gracious. The top note fades and creates room for a warm resonant middle note. Jasmine epitomizes the best quality of a home - comfort! ...
What's Inside Your Fragrances?
Musk - A warm, living, subtle scent!
You would expect Musk to smell prominent and loud but quite the contrary its profound and elusive. Its like the scent of your skin, enhanced and amplified. Original animal musk...
Why the Rose is so special in the Arab World?
The power of roses is undeniable! They are one the most iconic and recognizable scents, often symbolizing love or royalty. In the Hadith, there's an account from Muhammad when he...
The Aromatic Saga Of Sandalia - History And Role In Modern-day Perfumery
A journey back in time. From the temples of Mysore in Southern India, beliefs of spiritual transcendence in Buddhism and Sufism, embalming stories of mummification in Egypt, medicinal significance in...
Role Of Base Notes In Perfumery
It begins at the end. Perfumes are every bit as theatrical as they can get. When you start exploring the scents of different regions, you will start noticing the nuances...
What Are the 3 Notes In Fragrances?
A perfume or attar, just like humans, is made up of layers. Each layer evokes emotion and together forms an orchestrated piece of aromatic odyssey. These carefully forethought layers are...
What is Kasturi?
The Mellow Yet Mighty Musk Everybody thinks of musk as manly or too strong of a fragrance, but you’ll be surprised that it’s actually soft and nuanced! Musk, common ingredient...
Saffron in Fragrances
Saffron is usually referred to as the worlds most legendary spice. It grows in Iran, Greece, Morocco and India. Saffron is used in food for flavour and colouring. Its also...